Business Greatest Hits: A Masterclass in Modern Business Ideas
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BeschreibungPart of the "Greatest Hits" series, this is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management.
The first ten chapters of the book give in-depth examination of critical topics in business. That is followed by quick summaries of the most talked-about and thought-provoking work from the best business books published, including "Freakonomics," "Nudge," and "Built to Last."
The "Greatest Hits" books are just that: They help you stay on top of the ever-changing mountain of new business theory and practice models in a format that distills an enormous amount of information and insight into memorable digests that will enable you to finally cross these must-read books off your business reading list.
PortraitKevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
Pressestimmen"He does for business what Nike does for sport." Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide "Being successful in business is not a matter of being clever-clever but plain-and-simple-smart. Kevin knows exactly how to do this." Mark Earls, Author of Herd "A good cheat's guide to some books that we should probably have already read. And we've used some of the thinking already back in the office which is good." James Ashford, Brand Manager, Direct Line "This stuff is brilliant. It has the power to enthuse and stimulate, keeping agencies and clients right on the ball with fresh thinking. Everyone should get involved." Alex Dunsdon, Business Director, M&C Saatchi "As a dyslexic it's a lifesaver. I hate all those long boring books!" Chris Moss, former Marketing Director, 118 118 and Orange
Untertitel: Sprache: Englisch.
Verlag: A & C BLACK
Erscheinungsdatum: November 2010
Seitenanzahl: 198 Seiten