The Marketisation of Higher Education and the Student as Consumer

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September 2010



Brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity. This title offers insight into the effects of government policy on the structure and operation of universities.


1. Introduction to the Marketisation of Higher Education and the Student as Consumer Frank Furedi Section I: Marketisation of Higher Education in Context 2. The March of the Market Roger Brown 3. Markets, Government, Funding and the Marketisation of UK Higher Education Nick Foskett 4. The Marketised University: Defending the Indefensible Ronald Barnett 5. Adopting Consumer Time and the Marketing of Higher Education Paul Gibbs 6. Complexity Theory Lewis Elton Section II: The Marketised Higher Education Institution 7. Vision, Values and International Excellence Helen Sauntson and Liz Morrish 8. From Accrington Stanley to Academia? Stella Jones-Devitt and Catherine Samiei 9. Branding a University Chris Chapleo 10. Access Agreements, Widening Participation and Market Positionality Colin McCaig 11. 'This place is not at all what I had expected': Student Demand for Authentic Irish Experiences in Irish Studies Programmes Katherine Nielsen 12. The Student as Consumer Felix Maringe Section III: Students, Consumers and Citizens 13. The Consumer Metaphor Versus the Citizen Metaphor Johan Nordensvard 14. Constructing Consumption Joanna Williams 15. 'A degree will make all your dreams come true': Higher Education as the Management of Consumer Desires Helen Haywood, Rebecca Jenkins and Mike Molesworth 16. How Choice in Higher Education can Create Conservative Learners Lizzie Nixon, Richard Scullion and Mike Molesworth 17. Pedagogy of Excess Mike Neary and Andy Hagyard 18. Arguments, Responsibility and What is to be Done About Marketisation Richard Scullion, Mike Molesworth and Lizzie Nixon 19. A Concluding Message from the Vice-Chancellor of Poppleton University Laurie Taylor


Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK. Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK. Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.
EAN: 9780415584470
ISBN: 0415584477
Untertitel: 7 black & white tables, 2 black & white line drawings. Sprache: Englisch.
Verlag: Taylor & Francis Ltd
Erscheinungsdatum: September 2010
Seitenanzahl: 264 Seiten
Format: kartoniert
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