A Practical Guide to Crm: Building More Profitable Customer Relationships
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BeschreibungCRM technology collects, analyzes, and stores data about customers to optimize not only marketing, sales, and customer service but also back-office operations and new product development. This book explains how to use CRM to integrate all channels of customer contact.
PortraitJanice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.
Untertitel: Sprache: Englisch.
Verlag: ROUTLEDGE CHAPMAN HALL
Erscheinungsdatum: Februar 2002
Seitenanzahl: 250 Seiten