EBOOK

Menu: Pricing and Strategy

Jetzt
€ 81,49
Bisher € 86,02
 
kartoniert
Lieferbar innert 2 Wochen
Juli 1996

Beschreibung

Beschreibung

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry’ s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

Inhaltsverzeichnis

Menu Development. The Physical Menu. Marketing Strategies. Economic Strategies. Pricing Support Systems. Menu Pricing Strategies. Guidelines for Success. Sample Menus and Comments. Accuracy in Menus. Appendices. Glossary. Bibliography. Index.
EAN: 9780471287476
ISBN: 0471287474
Untertitel: Revised. Sprache: Englisch.
Verlag: JOHN WILEY & SONS INC
Erscheinungsdatum: Juli 1996
Seitenanzahl: 240 Seiten
Format: kartoniert
Es gibt zu diesem Artikel noch keine Bewertungen.Kundenbewertung schreiben