The Erotic History of Advertising
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BeschreibungDespite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
PortraitTom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.
Untertitel: New. Sprache: Englisch.
Verlag: PROMETHEUS BKS
Erscheinungsdatum: Juni 2003
Seitenanzahl: 403 Seiten