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Staying the Consumption Course


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Februar 2015

Beschreibung

Beschreibung

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author¿s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

Inhaltsverzeichnis

¿Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research.-Model of the Consumer Lock-in Process.- Longitudinal Study with Service Consumers in a Higher Education Service.

Innenansichten

Portrait

Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
EAN: 9783658087876
ISBN: 3658087870
Untertitel: Exploring the Individual Lock-in Process in Service Relationships. 2015. 2015. 28 schwarz-weiße Abbildungen, 37 schwarz-weiße Tabellen, Bibliographie. Sprache: Englisch.
Verlag: Gabler, Betriebswirt.-Vlg
Erscheinungsdatum: Februar 2015
Seitenanzahl: XVII
Format: kartoniert
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