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Enjoy Your Stay

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April 2015

Beschreibung

Beschreibung

Branding for Hospitality is a comprehensive guide to the welcoming world of hospitality branding, where brand identity and interior design come together to promote hotels, resorts, theaters, cinemas, spas, and even golf courses. Over 50 establishments from around the globe open their doors to reveal promotional materials and accommodations carefully crafted to attract potential customers and pamper loyal clients. Settings range from the subdued elegance of Swiss mountain lodges to utterly decadent island resorts, from opulent Italian manors to the hip, welcoming charm of modern urban hideaways. Two in-depth interviews with professional branding firms compliment high-quality photography and case studies that demonstrate branding's role in the art of hospitality. A valuable resource for any aficionado of the subject, Enjoy your Stay tells the stories behind brands designed to convey comfort, style, and a hospitality experience like no other. With Interviews.
EAN: 9789881383471
ISBN: 9881383471
Untertitel: Branding for Hospitality. 900 Abbildungen. Sprache: Englisch.
Verlag: Gingko Press GmbH
Erscheinungsdatum: April 2015
Seitenanzahl: 288 Seiten
Format: gebunden
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