The Symbiotic Relationship and Impacts of Journalism, PR and Advertising

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Februar 2015



Seminar paper from the year 2015 in the subject Communications - Journalism, Journalism Professions, grade: A, Atlantic International University, course: PhD JOURNALISM, language: English, abstract: The media is the most powerful social institution in the world. It empowers, influences and, sometimes, manipulates public perception regarding specific socio-political topics. There are numerous forms of media including news media, entertainment media and commercial media. The two most powerful media are undoubtedly the news media and commercial media because of their ability to affect, sway and manipulate public perception due to the numerous avenues through which they promulgate different content to the public. Journalism is the core of news media while advertising is at the core of commercial media. Each discipline interacts with the other to inform the public and influence their perceptions regarding different topics. In order to understand the interrelationship between public relations, journalism and advertising, one must first conduct a detailed analysis of inter-relatable concepts that define the relationship they share.


The actual content of a man's life is embedded in his symbolical feat to achieve greatness through dint of hard work and excellence. Felix Ale,a household name in the field of Journalism,Corporate Communications as well as Space Science and Technology development in Nigeria, is indeed an exemplary focus of discipline,dedication,hardwork,selfless services,dynamism,humility and loyalty. A distinguished media practitioner per excellence,Felix Ale has defined himself as a strong,indifatigable and committed communication strategist and indeed a worthy ambassador of Nigeria Union of Journalists,a professional association he proudly belongs. He holds a Ph.D in Journalism from the prestigious ATLANTIC INTERNATIONAL UNIVERSITY in the United States with a special dissertation on SPACE JOURNALISM.This research work represents the first in the academic history of Nigeria.Ale,who currently work as Head,Media and Corporate Communications of the National Space Research and Development Agency(Nigeria Space Agency)in Abuja has equally attended the INTERNATIONAL SPACE UNIVERSITY in France for a Post graduate certificate course on Space Science and technology.He was also at the prestigious HARVARD KENNEDY SCHOOL in the United States and UNIVERSITY OF OXFORD where he successfully bagged post graduate certificates on Leadership for Networked World and International Politics respectively.He has previously worked at one time or the other as Staff Reporter,Government House Correspondent,News Editor,Press Attache to Military Governors and Chief Press Secretary to a democratically elected government in Ondo State,Nigeria. Felix Ale has also attended a good number of foreign courses and conferences on media as well as Space Science and Technology in different parts of the World, including,India,Netherland,China,France,United States,United Kingdom,Austria,Geneva,Russia,Ukraine,Japan,Canada,Pakistan and in different parts of African continent. A lover of humanity,Felix Ale has delivered papers in different national and international fora and has received several merit awards across the globe.Today,he is one of the leading Space Affairs Analysts/Journalists in Africa and belongs to various local and international professional associations,bodies groups and organisations including the World's largest organization for Public Relations-Public Relations Society of America(PRSA),World Federation of Science Writers Association and Nigeria Union of Journalists(NUJ).


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EAN: 9783656896814
Untertitel: Sprache: Englisch. Dateigröße in KByte: 456.
Verlag: GRIN Verlag
Erscheinungsdatum: Februar 2015
Seitenanzahl: 22 Seiten
Format: pdf eBook
Kopierschutz: Keiner
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