EBOOK

Modern Competitive Strategy


€ 221,99
 
kartoniert
Lieferbar innert 2 Wochen
Januar 2015

Beschreibung

Beschreibung

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels-undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Inhaltsverzeichnis

INTRODUCTIONChapter 1: What Is Strategy? BUILDING COMPETITIVE ADVANTAGEChapter 2: Competitive AdvantageChapter 3: Industry AnalysisChapter 4: Strategy Over Time: Growth and InnovationSTRATEGY EXECUTION AND STRATEGIC PLANNINGChapter 5: Strategy ExecutionChapter 6: PartneringSTRATEGIC BOUNDARIESChapter 7: Vertical Integration and OutsourcingChapter 8: PartneringEXPANDING THE SCOPE OF THE FIRMChapter 9: Global StrategyChapter 10: New Business DevelopmentChapter 11: Managing the Multibusiness FirmGOVERNING THE FIRMChapter 12: Corporate Governance

Portrait

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.
EAN: 9781259181207
ISBN: 1259181200
Untertitel: Revised. Sprache: Englisch.
Verlag: MCGRAW HILL BOOK CO
Erscheinungsdatum: Januar 2015
Seitenanzahl: 416 Seiten
Format: kartoniert
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