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Strategic Management: Formulation, Implementation, and Control [With Subscription to Businessweek & Registration Code]

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Februar 2004

Beschreibung

Beschreibung

Providing a treatment of strategic management, this work includes several "Business Week" short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

Inhaltsverzeichnis

Part One: Overview of Strategic Management

Chp.1 Strategic Management

Part Two: Strategy Formulation

Chp.2 Defining the Company Mission and Social Responsibility

Chp.2 The External Environment

Chp.4 The Global Environment: Strategic Considerations for Multinational Firms

Chp.5 Internal Analysis

Chp.6 Formulation Long-Term Objectives and Grand Strategies

Chp.7 Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages

Chp.8 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value

Part Three: Strategy Implementation

Chp.9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment

Chp.10 Implementing Strategy: Structure, Leadership, and Culture

Chp.11 Strategic Control and Continuous Improvement


Portrait

John Pearce (Wayne, PA) teaches at Villanova University.
EAN: 9780072980073
ISBN: 0072980079
Untertitel: OTHER. Sprache: Englisch.
Verlag: MCGRAW HILL BOOK CO
Erscheinungsdatum: Februar 2004
Format: gebunden
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