EBOOK

Exploring Package Design


€ 36,49
 
kartoniert
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Juli 2005

Beschreibung

Beschreibung

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Inhaltsverzeichnis

Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes' for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusion

Pressestimmen

Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes' for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusion
EAN: 9781401872175
ISBN: 1401872174
Untertitel: 60 illustrations. Sprache: Englisch.
Verlag: Cengage Learning, Inc
Erscheinungsdatum: Juli 2005
Seitenanzahl: 256 Seiten
Format: kartoniert
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