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Public Relations

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August 2003

Beschreibung

Beschreibung

In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including:

Planning and outsourcing

Business writing

Working with printers, photographers and designers

Promotions, functions and other events

Crisis management

New developments in technology

Assessment and evaluation

This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.

Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.

Portrait

Philip Henslowe

Pressestimmen

“Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR.” Management Today
EAN: 9780749440725
ISBN: 0749440724
Untertitel: Paperback. Sprache: Englisch.
Verlag: Kogan Page
Erscheinungsdatum: August 2003
Seitenanzahl: 162 Seiten
Format: kartoniert
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