EBOOK

Key Concepts in Strategic Management

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August 2004

Beschreibung

Beschreibung

"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about.

Inhaltsverzeichnis

Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically

Portrait

Jonathan Sutherland and Diane Canwell

Pressestimmen

'Will be of great use to those new to strategic management.' - Duncan Angwin, The Times Higher Education Supplement
EAN: 9781403921352
ISBN: 1403921350
Untertitel: New. Sprache: Englisch.
Verlag: PALGRAVE
Erscheinungsdatum: August 2004
Seitenanzahl: 256 Seiten
Format: kartoniert
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