EBOOK

Adcult USA: The Triumph of Advertising in American Culture

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Februar 1997

Beschreibung

Beschreibung

A spirited exploration of the culture created when advertising becomes not just a central institution, but "the" central institution.

Inhaltsverzeichnis

Preface1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising2. We Build Excitement: The Delivery of Adcult3. Strong Enough for a Man but Made for a Woman: The Work of Adcult4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy5. Takes a Licking, but Keeps on Ticking: The Future of Adcult Selective BibliographyIndex

Portrait

James B. Twitchell

Pressestimmen

"Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion." -- Wired
EAN: 9780231103251
ISBN: 0231103255
Untertitel: Empfohlen ab 22 Jahre. Revised. Sprache: Englisch.
Verlag: COLUMBIA UNIV PR
Erscheinungsdatum: Februar 1997
Seitenanzahl: 296 Seiten
Format: kartoniert
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