Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes

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November 1998



This book is about how people are affected by their perceptions of the collective opinions of others.


List of figures; List of tables; Preface; Acknowledgments; Part I. Theory and Historical Context: 1. The generalized other: social influence in contemporary American politics; 2. Beyond personal Influence: the rise of impersonal associations; 3. The origin of perceptions of mass collectives: mass media's role; Part II. Effects of Perceptions of Mass Experience: 4. The politicization of personal and collective experience; 5. Connecting the personal and the political: media as facilitator or inhibitor?; Part III. Effects of Perceptions of Mass Opinion: 6. When does success succeed? A review of the evidence; 7. The social psychology of impersonal influence from collective opinion; 8. The role of collective opinion in individual judgment: processes and effects; Part IV. Conclusion; 9. Impersonal influence and the mass society tradition; Appendix: Methodology; References; Index.


..".this book succeeds in offering a new way of thinking about seemingly remote social science findings...in a way that is both more ambitious and more profound than most books...this is a book that no student of public opinion or political communication should miss." Lynn M. Sanders, American Journal of Sociology
EAN: 9780521637268
ISBN: 0521637260
Untertitel: 'Cambridge Studies in Political'. Revised. Sprache: Englisch.
Erscheinungsdatum: November 1998
Seitenanzahl: 356 Seiten
Format: kartoniert
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