Discovering the Soul of Service
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BeschreibungA foremost researcher on service quality in America builds a comprehensive model of what makes an organization successful--in a far-reaching guide on how to sustain excellence.
PortraitDr. Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University. A former National President of the American Marketing Association, he is the author of 13 books on services marketing and quality service.
PressestimmenRobert L. Tillman Chairman, President, and Chief Executive Officer, Lowe's Companies, Inc. Captures the essence of what is required to sustain success in a labor-intensive service business. An outstanding book.
Untertitel: Sprache: Englisch.
Verlag: FREE PR
Erscheinungsdatum: Februar 1999
Seitenanzahl: 288 Seiten