Discovering the Soul of Service

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Mai 1999



A foremost researcher on service quality in America builds a comprehensive model of what makes an organization successful--in a far-reaching guide on how to sustain excellence.


Dr. Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University. A former National President of the American Marketing Association, he is the author of 13 books on services marketing and quality service.


Robert L. Tillman Chairman, President, and Chief Executive Officer, Lowe's Companies, Inc. Captures the essence of what is required to sustain success in a labor-intensive service business. An outstanding book.
EAN: 9780684845111
ISBN: 0684845113
Untertitel: The Nine Drivers of Sustainable Business Success. 17 charts and tables, 3 ads (on disk); permissions and original art in. Sprache: Englisch.
Verlag: Simon & Schuster
Erscheinungsdatum: Mai 1999
Seitenanzahl: 288 Seiten
Format: gebunden
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