EBOOK

Cotton's Renaissance


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Dezember 2014

Beschreibung

Beschreibung

A history of Cotton Incorporated's impact on the cotton market in the United States.

Inhaltsverzeichnis

Preface; Introduction: why grow cotton, anyway? Culture and economy; Part I. Managing Supply: 1. 'The snow of southern summers': King Cotton and his markets in the age of industrial revolution; 2. Nature and know-how: organization and technology in the Postbellum era; 3. Acts of God and Government: the search for political solutions; Part II. Approaching the Market: 4. Synthetic shock: competition's alarm; 5. Creating Cotton Incorporated; Part III. Managing the Market: 6. Creating consumption; 7. Managing the mill: the necessary illusion of control; 8. Competitive markets in a global economy; Afterword: trends and cycles.

Pressestimmen

Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants ... this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History
EAN: 9780521808279
ISBN: 0521808278
Untertitel: New. Sprache: Englisch.
Verlag: CAMBRIDGE UNIV PR
Erscheinungsdatum: Dezember 2014
Seitenanzahl: 364 Seiten
Format: gebunden
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