Clients for Life: Evolving from an Expert-For-Hire to an Extraordinary Adviser
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BeschreibungThis "landmark, must-read book" (Tom Peters) shows professionals--from lawyers and sales executives to management and financial consultants--how to create broad-based, profitable, and lasting relationships with their clients.
PortraitJagdish Sheth, Ph.D., is the Marketing Professor at Emory University. An internationally known speaker and authority on business strategy, marketing and relationship management, he has been a consultant at AT & T, Xerox and many other companies. Andrew Sobel is president of The Institute for Business Renewal, a strategy advisory firm. Previously the senior vice president at the renowned Gemini Consulting firm, he has advised such major corporations as Lloyds Bank and American Express.
Pressestimmen"USA Today" Everything you ever wanted to know about being the perfect consultant is in "Clients for Life"...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional.
Untertitel: Sprache: Englisch.
Verlag: FIRESIDE BOOKS
Erscheinungsdatum: März 2002
Seitenanzahl: 272 Seiten