EBOOK

The Simplicity Shift: Innovative Design Tactics in a Corporate World


€ 54,49
 
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November 2002

Beschreibung

Beschreibung

The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products.

Inhaltsverzeichnis

1. Motivation; 2. Vocabulary; 3. Why is bad design such good business?; 4. User blindness; 5. Design interlude - redesigning a timer thermostat; 6. Feature blindness; 7. Design interlude - redesigning a digital jukebox; 8. Innovation blindness; 9. Design interlude - mobile phones; 10. Conclusion.

Pressestimmen

'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something ...'. Computing Reviews
EAN: 9780521527491
ISBN: 052152749X
Untertitel: Sprache: Englisch.
Verlag: CAMBRIDGE UNIV PR
Erscheinungsdatum: November 2002
Seitenanzahl: 174 Seiten
Format: kartoniert
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