The Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television
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BeschreibungThis is the first-ever in-depth look at one of the great business stories. A true heavyweight in the star-studded world of media entertainment, Robert Johnson, the creator of Black Entertainment Television (BET), turned a revolutionary idea and a $15,000 personal loan into a multibillion-dollar empire.
InhaltsverzeichnisPROLOGUE: "BOOTYLICIOUS". 1. THE OTHER SIDE OF THE TRACKS. 2. ACCESS TO POWER. 3. "WHITE MAN, CAN YOU SPARE HALF A MILLION?" 4. REVEREND ELDORADO. 5. COUNTRY BOY CHARM, PREDATOR'S HEART. 6. THE FAMILY. 7. "BET IN THE HOUSE". 8. SHAKIN' IT ... SMACKIN' IT. 9. "TIRED OL' RERUNS". 10. WEALTH AND POWER. 11. THE BLACK DISNEY. 12. COSTLY AFFAIRS. 13. "SELLOUT!". 14. HE GOT GAME. EPILOGUE: ONE NATION UNDER A GROOVE. ACKNOWLEDGMENTS. NOTES. BIBLIOGRAPHY. INDEX.
PortraitBRETT PULLEY is a senior editor at Forbes magazine, where he writes primarily about the media and entertainment industries. He has authored several cover stories including the 2001 Forbes 400 on Robert Johnson. Prior to joining Forbes in September 1999, he spent five years at the New York Times, where he covered economic development, politics, and was a national correspondent. He also spent several years as a correspondent at the Wall Street Journal, writing extensively on business and race. His front-page feature for the Wall Street Journal on the black-owned company, Johnson Products, won a first-place award from the National Association of Black Journalists (NABJ). He received a second NABJ award for a feature written for Savoy magazine, where he served as a contributor. He has also written for several other publications, including USA Today and Emerge magazine. He is a frequent guest on many television programs, providing commentary and insight on media and entertainment news and issues. Pulley currently lives in New Jersey with his wife and two young daughters.
Pressestimmen"Still at BET Helm, Johnson Turns to Sports and Hotels" (Washington Post, May 17, 2004) "...regardless of how some folks feel about BET, author Brett Pulley couches Johnson's accomplishments in the historical context of both black American history and the cable industry." (Upscale, April 2004) "[this book] is filled with enough sex, villians, and betrayal to make it a guilty pleasure." (Fortune, March 22, 2004)
Untertitel: Sprache: Englisch.
Verlag: JOHN WILEY & SONS INC
Erscheinungsdatum: März 2004
Seitenanzahl: 248 Seiten