The Origin of Brands

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September 2005



The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.


Al Ries and his daughter and partner Laura Ries are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.

EAN: 9780060570156
ISBN: 0060570156
Untertitel: How Product Evolution Creates Endless Possibilities for New Brands. 335:B&W 5. 25 x 8 in or 203 x 133mm Perfect Bound on 45lb Creme Groundwood w/Gloss Lam. Sprache: Englisch.
Verlag: HarperBusiness
Erscheinungsdatum: September 2005
Seitenanzahl: 322 Seiten
Format: kartoniert
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