The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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BeschreibungThe bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.
PortraitAl Ries and his daughter and partner Laura Ries are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.
Untertitel: Sprache: Englisch.
Erscheinungsdatum: September 2005
Seitenanzahl: 308 Seiten