EBOOK

The Persona Principle


€ 19,99
 
kartoniert
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Mai 1997

Beschreibung

Beschreibung

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
EAN: 9780684802695
ISBN: 0684802694
Untertitel: How to Succeed in Business with Image Marketing. 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Sprache: Englisch.
Verlag: Simon & Schuster
Erscheinungsdatum: Mai 1997
Seitenanzahl: 260 Seiten
Format: kartoniert
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