Tangled Web They Weave: Truth, Falsity, & Advertisers
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Beschreibung'A powerful analysis of what's wrong with advertising, how regulation sanctions deception, and what reforms are necessary. Advocates, educators, and regulators will find the book both provocative and useful.'--Stephen Brobeck, Executive Director, Comsumer Federation of America
PortraitIvan L. Preston is the Journal Communications-Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, including serving as its president. An expert witness and author of numerous articles on advertising law, he is the author of "The Great American Blow-Up: Puffery in Advertising and Selling," also published by the University of Wisconsin Press.
Untertitel: Revised. Sprache: Englisch.
Verlag: UNIV OF WISCONSIN PR
Erscheinungsdatum: Januar 1996
Seitenanzahl: 236 Seiten