EBOOK

Small Business Management

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Januar 1990

Beschreibung

Beschreibung

Organized by functional areas such as marketing and finance, this text presents the techniques and methods used in the day-to-day management of a small business. This edition includes expanded coverage of women entrepreneurs, telemarketing, microcomputers and international marketing.

Inhaltsverzeichnis

ENTREPRENEURSHIP, SMALL BUSINESS OWNERSHIP, AND FRANCHISING. Entrepreneurship. Ownership. Franchising. ESTABLISHING THE FIRM. The Business Plan. Sources of Funds. Location Analysis. Physical Facilities. MANAGING THE SMALL BUSINESS. Management Strategy and Employee Relations. Personnel Management. Microcomputers in Small Business. Risk Management. MANAGEMENT INFORMATION AND MERCHANDISE CONTROL. Financial Recordkeeping and Cash Control. Accounting Statements and Analysis. Purchasing. Inventory Control. MARKETING THE PRODUCT OR SERVICE. Marketing Strategy and Marketing Research. Pricing. Consumer Behavior and Personal Selling. Promotional Strategy. THE GOVERNMENT AND SMALL BUSINESS. Consumer Credit. Legal Considerations. Government Control, Assistance, and International Marketing Opportunities. Appendix. The Business Plan. Small Business--Related Trade Associations. Private Sector Resources. Small Business Administration Field Offices. Small Business Administration Publications. Index.
EAN: 9780471500711
ISBN: 0471500712
Untertitel: Revised. Sprache: Englisch.
Verlag: JOHN WILEY & SONS INC
Erscheinungsdatum: Januar 1990
Seitenanzahl: 736 Seiten
Format: kartoniert
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