EBOOK

Personality Continuum and Consumer Behavior

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November 2002

Beschreibung

Beschreibung

Why do consumers behave as they do? Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer.

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"The conventional wisdom among consumer behaviorists is that personality research is dead. Fortunately, Paul Albanese's brilliance has never been constrained by conventionality. This book is a masterly interdisciplinary work that brings object relations theory into contact with consumer choice and marketing management. Paul Albanese's book has profound implications for marketing academicians but also for economists and psychologists. It should find a place on the bookshelves of every professional involved with understanding consumer behavior."-Gordon Foxall Professor of Consumer Behavior and Professor of Psychology Keele University, England
EAN: 9781567205589
ISBN: 1567205585
Untertitel: New. Sprache: Englisch.
Verlag: PRAEGER FREDERICK A
Erscheinungsdatum: November 2002
Seitenanzahl: 392 Seiten
Format: gebunden
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