EBOOK

Dollars and Events: How to Succeed in the Special Events Business

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März 1999

Beschreibung

Beschreibung

Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

Inhaltsverzeichnis

Choosing Success. Vision, Mission, Strategic Planning. The Event Business Audit. Research. Dollar Wise. Finding Capital. Monitoring Success. The Marketing Plan. Finding and Keeping Great People. Achieving Success. Appendix. Index.
EAN: 9780471249573
ISBN: 0471249572
Untertitel: New. Sprache: Englisch.
Verlag: JOHN WILEY & SONS INC
Erscheinungsdatum: März 1999
Seitenanzahl: 320 Seiten
Format: gebunden
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