EBOOK

Encyclopedic Dictionary of Marketing

Jetzt
€ 61,99
Bisher € 65,42
 
kartoniert
Lieferbar innert 2 Wochen
Mai 1999

Beschreibung

Beschreibung

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Inhaltsverzeichnis

Preface. List of Contributors. Dictionary Entries A--Z. Index.

Portrait

Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published extensively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.
EAN: 9780631214854
ISBN: 0631214852
Untertitel: Sprache: Englisch.
Verlag: BLACKWELL PUBL
Erscheinungsdatum: Mai 1999
Seitenanzahl: 320 Seiten
Format: kartoniert
Es gibt zu diesem Artikel noch keine Bewertungen.Kundenbewertung schreiben