EBOOK

Designing Brand Experiences: Creating Powerful Integrated Brand Solutions


€ 99,99
 
kartoniert
Besorgung - Lieferbarkeit unbestimmt
September 2005

Beschreibung

Beschreibung

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Inhaltsverzeichnis

Foreword Introduction: Historical Overview Preface PART
I. Strategy
Chapter 1. What is branding?
Chapter 2. The Branding Process PART
II. IDEAS
Chapter 3. Formulating Relevant Branding Ideas
Chapter 4. Brand Constructs: Strategic Advantages Part
III. DESIGN
Chapter 5. On Designing
Chapter 6. Designing Visual Language Elements of the Brand Identity
Chapter 7. Designing Brand Identity Applications: Identification graphics
Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part
IV. More Case Studies

Pressestimmen

Foreword Introduction: Historical Overview Preface PART I. Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II. IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III. DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV. More Case Studies
EAN: 9781401848873
ISBN: 1401848877
Untertitel: Sprache: Englisch.
Verlag: DELMAR
Erscheinungsdatum: September 2005
Seitenanzahl: 271 Seiten
Format: kartoniert
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