EBOOK

Postgraduate Research in Business: A Critical Guide

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April 2006

Beschreibung

Beschreibung

In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research.
In step-by-step terms, the authors detail the `tools of the trade' - the practical and the intellectual skills - that underpin the study of Business and Management, from research skills and project planning to strategies for reading, writing and presentation.
Postgraduate Research in Business provides:
" A student-friendly guide to thinking critically about Business and Management research
" Guidance on the best way to approach research
" A clear focus on finding research topics and developing them in to dissertations
" Essential help in forging critical reading skills
" Helpful advice on making your research project manageable
" An inside view on the assumptions and requirements of post graduate research in business
" Structured support for writing up your research
This is essential reading for any student doing an MBA, an MA, or starting a PhD in Business or Management Studies. It will provide a vital supplement to the plethora of textbooks in Business and Research Methods.

Inhaltsverzeichnis

What is Management Research and What Does It Mean at Masters' Level?
Developing a Critical Approach
Generating, Developing and Mapping Ideas for Research Topics
Making Your Project Manageable
Sources of Secondary Information
How To Read Critically
Organizing and Analyzing What You Have Read and Researched
Reflection - How to Learn to Be a Better Researcher and Business Manager from Doing Research
Reliability, Validity and Generalization
Writing Up and Beyond

Portrait

Teresa teaches on a range of undergraduate and graduate business degree programmes, while pursuing academic research interests in marketing and consumer buying behaviour. Background in magazine and newspaper publishing, and directing research programmes for consumer organisations. Has worked on a consultancy basis for a number of years for the UK Department of the Environment (DEFRA), and the National Consumer Council. Member of the Advisory Committee on Consumer Products and the Environment (advises DEFRA on sustainable consumption issues) Currently teaches second year marketing undergraduates marketing, consumer behaviour and marketing research. Teaches MSc International Management students research methods. Supervises undergraduate and Masters dissertations. Teresa is a member of the editorial Board of the 'Journal Business Strategy and the Environment'. Research interests include the impact of consumer patterns on sustainable development in the UK, focussing on the environmental and social impact, and efforts to use market-based policy instruments to change consumption patterns. Pedagogic research focuses on research into student learning.
EAN: 9781412908368
ISBN: 1412908361
Untertitel: Sprache: Englisch.
Verlag: SAGE PUBN
Erscheinungsdatum: April 2006
Seitenanzahl: 172 Seiten
Format: kartoniert
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