EBOOK

Principles, Elements, and Types of Persuasion


€ 239,99
 
kartoniert
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August 1996

Beschreibung

Beschreibung

In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.

Inhaltsverzeichnis

Part I: Principles of Persuasion: Introduction to Persuasion. 1. Aspects of Persuasion. 2. Rhetorical Principles. 3. Contemporary Principles of Persuasion. 4. Ethics and Persuasion. Part II: Elements of Persuasion. 5. Sources. 6. Messages. 7. Channels. 8. Receivers. Part III: Types of Persuasion. 9. Persuasive Presentations. 10. Advertising. 11. Sales Interviews. 12. Persuasive Campaign.

Pressestimmen

Part I: Principles of Persuasion: Introduction to Persuasion. 1. Aspects of Persuasion. 2. Rhetorical Principles. 3. Contemporary Principles of Persuasion. 4. Ethics and Persuasion. Part II: Elements of Persuasion. 5. Sources. 6. Messages. 7. Channels. 8. Receivers. Part III: Types of Persuasion. 9. Persuasive Presentations. 10. Advertising. 11. Sales Interviews. 12. Persuasive Campaign.
EAN: 9780155023550
ISBN: 0155023551
Untertitel: Sprache: Englisch.
Verlag: WADSWORTH INC FULFILLMENT
Erscheinungsdatum: August 1996
Seitenanzahl: 400 Seiten
Format: kartoniert
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