EBOOK

Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing

Jetzt
€ 17,99
Bisher € 18,98
 
kartoniert
Lieferbar innert 2 Wochen
August 1989

Beschreibung

Beschreibung

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution.

Portrait

Glenn Porter is director of the Hagley Museum and library in Wilmington, Delaware, author of The Rise of Big Business, 1860-1910, and editor of the Encyclopedia of American Economic History. Harold C. Livesay is Clifford A. Taylor Professor of Liberal Arts at Texas A & M University and author of Andrew Carnegie and the Rise of Big Business and American Made.

Pressestimmen

A most valuable study, carefully researched and well documented, a book that will long stand on its own.--Harry N. Schieber "Journal of American History "
EAN: 9780929587103
ISBN: 0929587103
Untertitel: Elephant Pbk. Sprache: Englisch.
Verlag: IVAN R DEE INC
Erscheinungsdatum: August 1989
Seitenanzahl: 272 Seiten
Format: kartoniert
Es gibt zu diesem Artikel noch keine Bewertungen.Kundenbewertung schreiben