A Scientist's Guide to Talking with the Media: Practical Advice from the Union of Concerned Scientists
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BeschreibungProvides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
PortraitRichard Hayes is media director of the Union of Concerned Scientists, an independent nonprofit alliance of more than 100,000 citizens and scientists. He lives in Arlington, Virginia. Daniel Grossman is a science journalist, radio and Web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts.
Untertitel: Sprache: Englisch.
Verlag: RUTGERS UNIV PR
Erscheinungsdatum: August 2006
Seitenanzahl: 200 Seiten