Strategies for Innovators

€ 49,99
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November 2008



?Strategies for Innovators? is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. For students it offers insight in challenging management practices, for managers in small and medium-sized firms it provides a consistent strategic understanding for the day-to-day handling of innovation at hand.


Towards Successful Strategic Innovation.- Getting Started.- Grasping the Open School Initiative.- Guided Tour.- Venture Creation.- Venture Creation in Watchmaking: Where Innovation has Tradition.- Strategic Positioning.- Strategic Positioning in Biotech: Where Innovation Can Save Lives.- Business Growth.- Business Growth under Discontinuous Change: Survival of the FITtest.- New Market Entry.- New Market Entry: How to Internationalize a Web 2.0 Firm.- Business Innovation.- Creating Business Innovation out of Traumatic Change.- Service Innovation.- Service Innovation in the IT-Industry: The Need for a Tough Decision.- Open Innovation.- Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy.


Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
EAN: 9783834907615
ISBN: 3834907618
Untertitel: A Case Book of the HHL Open School Initiative. 2009. 2009. 87 Schwarz-Weiß- Abbildungen. Sprache: Englisch.
Verlag: Gabler, Betriebswirt.-Vlg
Erscheinungsdatum: November 2008
Seitenanzahl: XIV
Format: kartoniert
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