The Innovation Acid Test

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April 2008



What links the world's most dynamic, successful companies - the companies that are transforming the way we live our lives? Rootling around in the Googlemould, this title sets out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, and Shanghai Tang.


Dr Andrew Jones is a leadership lecturer at the Lancaster University Management School, with a Ph.D in Cultural Anthropology. Previous publications include U.S. corporate histories and journal articles on organisational culture and corporate leadership.
EAN: 9780955008153
ISBN: 0955008158
Untertitel: Growth Through Design and Differentiation. black & white illustrations. Sprache: Englisch.
Verlag: Triarchy Press
Erscheinungsdatum: April 2008
Seitenanzahl: 200 Seiten
Format: kartoniert
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