An Analysis of Race and Gender Portrayals on Television Commercials

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Mai 2008



This manuscript will discuss traditional gender roles and the products associated with males and females as well as analyze product advertisements that are targeted to people of color. The frequency of females and people of color in advertisements will also be observed to learn if these minority groups are either over or under represented on television.


Over 7 years of successful creative advertisement and brand strategy development with proven results of increased revenue and brand awareness. Written and oral presentation skills are used to demonstrate the ability to move from concept stage to implementation using innovative marketing and advertising tactics.
EAN: 9783639013276
ISBN: 3639013271
Untertitel: Paperback. Sprache: Englisch.
Verlag: VDM Verlag
Erscheinungsdatum: Mai 2008
Seitenanzahl: 60 Seiten
Format: kartoniert
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