The Retail Value Chain
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BeschreibungThe internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results.
The following key topics are explored:
¿ Why have hard discounters succeeded in many markets?
¿ What are the key success factors of premium retailing?
¿ How can traditional retailing respond to competition from new entrants?
¿ How will private labels change product development processes and the balance of power in the retail value chain?
¿ How can different manufacturers benefit from ECR-collaboration?
¿ How do retailers share and use information in collaboration with manufacturers?
¿ How will new technologies change the retail value chain?
Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing.
InhaltsverzeichnisChapter - 00: Introduction; Chapter - 01: Change drivers in the retail value chain; Chapter - 02: Retail formats; Chapter - 03: Collaboration in the retail value chain; Chapter - 04: Demand management; Chapter - 05: Store operations; Chapter - 06: Information technology trends in the retail value chain; Chapter - 07: Loyalty programmes and shopper information sharing; Chapter - 08: The future
PortraitSami Finne, Hanna Sivonen
Untertitel: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies. 1652:Standard B&W 6. 14 x 9. 21 in or 234 x 156 mm (Royal 8vo) Case Laminate on White w/Gloss Lam. Sprache: Englisch.
Verlag: Kogan Page
Erscheinungsdatum: Januar 2009
Seitenanzahl: 386 Seiten