Entrepreneurship for Everyone: A Student Textbook
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Beschreibung'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick
Not everyone who wants to study entrepreneurship has a theoretical background in business.
Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
InhaltsverzeichnisPART A: PRINCIPLES
Developing People and Competencies
The Economics of Entrepreneurship and Innovation
PART B: PRACTICE
Gaining Strategic Advantage
The Marketing Plan
The Business Plan
PART C: CONTEXT
PART D: SPECIALISMS
The Biotechnology Revolution
A Sustainable Development Challenge
Enterprise in Health and Social Care
Journalism and Media Entrepreneurs
General Characteristics of the Creative Arts
PART E: ACTION
Growing the Venture
PressestimmenThis book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries
Untertitel: Sprache: Englisch.
Verlag: SAGE PUBN
Erscheinungsdatum: November 2008
Seitenanzahl: 242 Seiten